Scubamail's segmentation helps you organise your audience based on who they are, what they do, and how they interact with your messages.
Segments update themselves as contacts change, so a "recent buyers" or "went quiet for 90 days" audience is always current the moment you hit send.
What you get
- Higher engagement from more relevant sends
- Lower unsubscribes and spam complaints
- A clear view of who your best customers are
What you can do with it
Dynamic segments
Define rules once and let membership update automatically as contact data and behaviour change.
Behavioural filters
Segment on opens, clicks, purchases, page visits, and journey activity, not just demographics.
Tags & custom fields
Store the attributes that matter to your business and use them anywhere in the platform.
Engagement health
Spot your most active contacts and quietly suppress unengaged ones to protect deliverability.
Set up in four steps.
No onboarding project, no implementation partner. You can do this yourself today.
Bring your data in
Sync contacts and properties from forms, your store, or the API.
Build the rules
Stack conditions with and/or logic and watch the audience count update live.
Use it everywhere
Target the segment from a campaign, an automation, or an SMS send.
Review and adjust
Compare performance across segments to learn what each audience responds to.
Works with your stack
Common questions
Yes. Segments are dynamic: contacts move in and out automatically as they meet or stop meeting your conditions.
You can stack as many conditions as you need with and/or logic, including behavioural and custom field rules.
Yes. Create custom fields for anything you track and map them during import or via the API.
Questions about smart segmentation?
Tell us what you're trying to send and we'll tell you the fastest way to set it up in Scubamail. Average response time is 20 minutes.
Prefer to poke around first? Create a free account and try it yourself, no card required.
